ABOUT US
ABOUT US
IT’S NICE TO MEET YOU.
We’re a trio of sharp minds and scrappy hearts. Big on ideas, light on layers, AI-integrated and built to flex.
We met the old-fashioned way, at a big agency. Spoiler alert, we thought there was a better way. We like to work as an extension of your team: listening hard, thinking smart and occasionally overthinking so you don’t have to. Human, clear, collaborative and always up for a good challenge (or bad pun).
HOW WE USE AI.
We don’t use AI to replace creativity, but to supercharge it.
We use AI to save time and stretch budgets while opening up new creative possibilities. That means faster research, sharper strategies, smarter trend tracking, more room to explore big ideas and more iterations of creative concepts. When proprietary client information is involved, we only work with platforms that contractually guarantee confidentiality and data security.
By blending AI with real human thinking (and taste), we spend less time on the tedious stuff and more time on the ideas that actually move people.
FLATTERY WE DIDN’T HAVE TO FISH FOR.
FLATTERY WE DIDN’T HAVE TO FISH FOR.
“They make a dollar look like ten. And I never wondered if they’d deliver—just which killer option to pick.”
“They listen, give ideas their due consideration and bring fresh surprising ideas every time.”
“t’s rare to find a partner that excels in both strategic and creative work, even though a lot of agencies say that.”
WHAT WE CAN HELP YOU WITH
WHAT WE CAN HELP YOU WITH
FINDING THE TRUTH
Strategy the lights the spark
• Research, Trends and Truths
• Positioning & Communication Planning
BRINGING IT TO LIFE
Creative that connects and actually works
• Campaign Platforms
• Brand Guidelines: Incl. tone of voice, look & feel
• Naming
• Logo + Identity Systems
• Multi-Channel Execution: Social & influencer content, broadcast, in-store, all the things
• UX & Content Strategy
MAKING IT REAL
Production that’s efficient, seamless and scalable
• Integrated Content, Broadcast Planning & Production
• Toolkit + Asset Development
• Production Oversight + Vendor Management
• IAT Collaboration
A BIT ABOUT US
A BIT ABOUT US
CHRIS CHAO
Creative Director/Art
If a more aesthetically minded person exists, we haven’t met him. From a young age, he was always redesigning things, so it’s no surprise that he found his calling in the world of marketing and design.
Chris helped build the brands of Bermuda Tourism, Perrier-Jouet, P&G, Novartis, Westin and Sheraton Hotels. His “Feel Better” campaign for the re-launch of Tylenol garnered many awards, helping Deutsch win “Agency of the Year” three times over. The last 10 years of his career have been spent building global beauty brands such as Olay, Jergens, John Frieda and Curél. His work has been recognized by Graphis Design Annual and Adage magazine, has been named Spot of the Year by Adweek, and has won several Addy and Effie Awards.
PHILOSOPHY: Laughter goes hand-in-hand with hard work. Inspiration can strike anywhere. And less is more, but sometimes more is more fun.
ROHINI SAHNI
Director of Strategy/Planning
With Texan roots, Rohini hails from the land of cowboys and big hair but is 100% New York in her honesty, intelligence and sarcasm. She’s inspired by culture and driven by smart, big thinking.
Rohini brings over 17 years of experience in marketing, market research and integrated communications. She honed her analytical skills early on in her career as a market research analyst and then as a strategy consultant. She quickly found her way into the world of advertising where the role of planner allowed her to fuse data and numbers with her need to be creative.
In her career, Rohini has worked with such brands as PepsiCo, Belvedere Vodka and Revlon’s Almay brand. She’s led strategy on Jergens, John Frieda and Curél, and a host of P&G accounts including Olay, Iams, Eukanuba and The Art of Shaving. She also worked with a cross-agency Omnicom team to launch key innovations from P&G New Business Creations. And she led the global repositioning effort of Maybelline New York and Lindt North America.
PHILOSOPHY: Brands don’t just live on a shelf. They have to be out in the world – they must believe, make and behave.
KATIE YOUNG
Creative Director/Writer
Katie is a New Yorker with a Midwestern heart and a serious case of FOMO. Her right and left brain have a healthy working relationship, allowing her to dig deep into every assignment with intense curiosity and a bit of wonder. She’s breathed life into many brands, creating personalities from scratch for Jergens, John Frieda, Curél, and Hershey’s Lancaster and flawlessly adapting the voices of global powerhouses like Clinique, McDonald’s, Toyota, and Crest.
Easy going, but never taking the easy way out, Katie loves a challenge. In a previous position, she overhauled the entire agency process allowing teams to brainstorm unexpected media ideas for creative solutions on smaller budgets. Her work has been named Agency Spot of the Week by Adweek and recognized by the One Show, Communication Arts and AdAge Magazine.
PHILOSOPHY: If something doesn’t make sense, say something and do something. The smartest ideas are useless if they aren’t crystal clear.
A BIT ABOUT US
A BIT ABOUT US
CHRIS CHAO
Creative Director/Art
If a more aesthetically minded person exists, we haven’t met him. From a young age, he was always redesigning things, so it’s no surprise that he found his calling in the world of marketing and design.
Chris helped build the brands of Bermuda Tourism, Perrier-Jouet, P&G, Novartis, Westin and Sheraton Hotels. His “Feel Better” campaign for the re-launch of Tylenol garnered many awards, helping Deutsch win “Agency of the Year” three times over. The last 10 years of his career have been spent building global beauty brands such as Olay, Jergens, John Frieda and Curél. His work has been recognized by Graphis Design Annual and Adage magazine, has been named Spot of the Year by Adweek, and has won several Addy and Effie Awards.
PHILOSOPHY: Laughter goes hand-in-hand with hard work. Inspiration can strike anywhere. And less is more, but sometimes more is more fun.
ROHINI SAHNI
Director of Strategy/Planning
With Texan roots, Rohini hails from the land of cowboys and big hair but is 100% New York in her honesty, intelligence and sarcasm. She’s inspired by culture and driven by smart, big thinking.
Rohini brings over 17 years of experience in marketing, market research and integrated communications. She honed her analytical skills early on in her career as a market research analyst and then as a strategy consultant. She quickly found her way into the world of advertising where the role of planner allowed her to fuse data and numbers with her need to be creative.
In her career, Rohini has worked with such brands as PepsiCo, Belvedere Vodka and Revlon’s Almay brand. She’s led strategy on Jergens, John Frieda and Curél, and a host of P&G accounts including Olay, Iams, Eukanuba and The Art of Shaving. She also worked with a cross-agency Omnicom team to launch key innovations from P&G New Business Creations.
And she led the global repositioning effort of Maybelline New York and Lindt North America.
PHILOSOPHY: Brands don’t just live on a shelf. They have to be out in the world – they must believe, make and behave.
KATIE YOUNG
Creative Director/Writer
Katie is a New Yorker with a Midwestern heart and a serious case of FOMO. Her right and left brain have a healthy working relationship, allowing her to dig deep into every assignment with intense curiosity and a bit of wonder. She’s breathed life into many brands, creating personalities from scratch for Jergens, John Frieda, Curél, and Hershey’s Lancaster and flawlessly adapting the voices of global powerhouses like Clinique, McDonald’s, Toyota, and Crest.
Easy going, but never taking the easy way out, Katie loves a challenge. In a previous position, she overhauled the entire agency process allowing teams to brainstorm unexpected media ideas for creative solutions on smaller budgets. Her work has been named Agency Spot of the Week by Adweek and recognized by the One Show, Communication Arts and AdAge Magazine.
PHILOSOPHY: If something doesn’t make sense, say something and do something. The smartest ideas are useless if they aren’t crystal clear.
A BIT ABOUT US
A BIT ABOUT US
CHRIS CHAO
Creative Director/Art
If a more aesthetically minded person exists, we haven’t met him. From a young age, he was always redesigning things, so it’s no surprise that he found his calling in the world of marketing and design.
Chris helped build the brands of Bermuda Tourism, Perrier-Jouet, P&G, Novartis, Westin and Sheraton Hotels. His “Feel Better” campaign for the re-launch of Tylenol garnered many awards, helping Deutsch win “Agency of the Year” three times over. The last 10 years of his career have been spent building global beauty brands such as Olay, Jergens, John Frieda and Curél. His work has been recognized by Graphis Design Annual and Adage magazine, has been named Spot of the Year by Adweek, and has won several Addy and Effie Awards.
PHILOSOPHY: Laughter goes hand-in-hand with hard work. Inspiration can strike anywhere. And less is more, but sometimes more is more fun.
ROHINI SAHNI
Director of Strategy/Planning
With Texan roots, Rohini hails from the land of cowboys and big hair but is 100% New York in her honesty, intelligence and sarcasm. She’s inspired by culture and driven by smart, big thinking.
Rohini brings over 17 years of experience in marketing, market research and integrated communications. She honed her analytical skills early on in her career as a market research analyst and then as a strategy consultant. She quickly found her way into the world of advertising where the role of planner allowed her to fuse data and numbers with her need to be creative.
In her career, Rohini has worked with such brands as PepsiCo, Belvedere Vodka and Revlon’s Almay brand. She’s led strategy on Jergens, John Frieda and Curél, and a host of P&G accounts including Olay, Iams, Eukanuba and The Art of Shaving. She also worked with a cross-agency Omnicom team to launch key innovations from P&G New Business Creations.
And she led the global repositioning effort of Maybelline New York and Lindt North America.
PHILOSOPHY: Brands don’t just live on a shelf. They have to be out in the world – they must believe, make and behave.
KATIE YOUNG
Creative Director/Writer
Katie is a New Yorker with a Midwestern heart and a serious case of FOMO. Her right and left brain have a healthy working relationship, allowing her to dig deep into every assignment with intense curiosity and a bit of wonder. She’s breathed life into many brands, creating personalities from scratch for Jergens, John Frieda, Curél, and Hershey’s Lancaster and flawlessly adapting the voices of global powerhouses like Clinique, McDonald’s, Toyota, and Crest.
Easy going, but never taking the easy way out, Katie loves a challenge. In a previous position, she overhauled the entire agency process allowing teams to brainstorm unexpected media ideas for creative solutions on smaller budgets. Her work has been named Agency Spot of the Week by Adweek and recognized by the One Show, Communication Arts and AdAge Magazine.
PHILOSOPHY: If something doesn’t make sense, say something and do something. The smartest ideas are useless if they aren’t crystal clear.