RODAN
+FIELDS

Love What You See

Rodan + Fields had a fiercely loyal fanbase, but needed a refresh to break through on a broader scale. Something disruptive and differentiated. With a move from sales-consultant model to Ulta stores, the brand needed to go from cult favorite to skincare go-to. In partnership with Gotham Inc., we helped R+F make the leap with a first-ever consumer campaign. And fast. From briefing to launch in just eight weeks.

So, what stood out in our research? The obsession. Glowing reviews. Millions of before-and-afters. So we turned that love into a platform: Love What You See. The campaign spanned social and influencer content, CTV, in-store and PR, bringing real results, real fans and real glow to the forefront. Because when your skin speaks for itself, you don’t need to say much. (But we did anyway.)

Cover of Rodan + Fields product or promotional material with the text 'LOVE WHAT YOU SEE'.
Album cover for Rodan + Fields with the title "Love What You See" and a minimalist gray background.
Close-up of a laboratory pipette dispensing clear liquid into a petri dish, with several other petri dishes in the background.
Empty light beige background with subtle texture.
R+F_POLAROID_REDEFINE REGIMEN.jpg
R+F_POLAROID_STACK.B.gif
R+F_POLAROID_B:A_A.jpg
R+F_POLAROID_2_REVERSE.D2.gif
R+F_POLAROID_B:A_B.jpg
R+F_POLAROID_2_SERUM.gif
Close-up of a woman with natural curly hair looking at the camera, with text stating "100% Saw Less Discoloration" and a small footnote about an 8-week U.S. clinical and consumer study.
Close-up of a woman with clear skin and reddish-brown hair, looking confidently into the camera. Text indicates 94% saw fewer under-eye wrinkles based on a study.