RODAN
+FIELDS

Rodan + Fields had a fiercely loyal fanbase, but needed a refresh to break through on a broader scale. Something disruptive and differentiated. With a move from sales-consultant model to Ulta stores, the brand needed to go from cult favorite to skincare go-to. In partnership with Gotham Inc., we helped R+F make the leap with a first-ever consumer campaign. And fast. From briefing to launch in just eight weeks.

So, what stood out in our research? The obsession. Glowing reviews. Millions of before-and-afters. So we turned that love into a platform: Love What You See. The campaign spanned social and influencer content, CTV, in-store and PR, bringing real results, real fans and real glow to the forefront. Because when your skin speaks for itself, you don’t need to say much. (But we did anyway.)