CURÉL

THE END OF DRY SKIN. THE BEGINNING OF SO MUCH MORE.

Instead of the usual dry skin story, this social-first campaign found a more insightful way in – focusing on the things you miss because of dry skin. For the first brand campaign in Curél’s history, we started with a fresh look and feel, tone of voice and tagline…"The end of dry skin. The beginning of so much more." We used influencers who were known dry skin sufferers and brought their stories to life via an engaging web series. We also enrolled them in sharing their brand experience through blog and social posts.

Two months after campaign launch, completed views of the videos far exceeded expectations. There was a 93% lift in purchase intent. And the campaign remains the most successful in Curél's history. High fives all around.

 

JESSICA SHYBA @ mommasgonecity

  

 

 

 

Claire Sulmers @fashionbombdaily

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Ilana Wiles @mommyshorts

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